FOR IMMEDIATE RELEASE
Contact: Mike Stankov at 866-340-2622
Newbury Park, CA (September 12, 2011) – Looped LOGIC, the coolest lab furniture company on earth, is delighted to announce its sponsorship of the coolest science awards on earth: the 21st First Annual Ig Nobel Awards.
On September 29, 2011, in a raucous and fun-filled ceremony held at the Sanders Theater on the campus of Harvard University, real Nobel Laureates will hand out prizes for the year’s funniest science projects. This year’s event will include the world’s shortest (and perhaps only) opera about chemistry, featuring Looped LOGIC lab furniture in a key supporting role. The event will be webcast live by Google, YouTube, and MSNBC at 7:30 p.m. EST.
In honor of our participation, Looped LOGIC is holding a sweepstakes for a very cool 32 GBApple iPad with 3G, a two-dongle Apple camera connection kit, and an Apple magnetic case in Looped LOGIC orange. The addition of 3G capability and the accessories to the prize make it a much cooler iPad sweepstakes than most others. Participants can enter at www.loopedlogic.com/ipad.
In prior years, Ig Nobel prizes have been awarded for researching roller-coaster rides as a cure for asthma attacks, the puzzle-solving abilities of slime molds, and the invention of a brassiere that can quickly be converted into a pair of protective face masks.
In an Ig Nobel first, the 2010 co-winner of the actual Nobel Prize for Physics, Dr. Andre Geim, was also a 2000 Ig Nobel winner. Both the Ig Nobel website, and Dr. Geim’s official Nobel Prize interview, are careful to point out that the awards were for different projects. At the 2000 Ig Nobel ceremony, Dr. Geim and his collaborator, Sir Michael Berry, were honored for using magnets to levitate a frog. Geim and Dr. Konstantin Novoselov were awarded their 2010 Nobel Prize in Physics for their experiments with graphene, work that is much more ground-breaking, but not nearly as funny
“We’ve always thought that Looped LOGIC and the Ig Nobel Awards were a natural fit,” said Mike Stankov, Looped LOGIC Sales Guy. “The Ig Nobels are all about making people smile at science. Looped LOGIC is about making it fun, and simple, to buy lab furniture.”
“Our original plan was to select the iPad sweepstakes winner at the same time as the Ig Nobel awards,” said Michelle LaPointe, Marketing Gal. “But then we decided to launch it around the Igs, and allow people to enter on loopedlogic.com all the way through the end of the year. We’ll announce the winner the first week of January, 2012.
“We wanted to give people plenty of time to enter. Plus, we’re not that far from Hollywood, and one of the things we’ve learned from them is that there’s absolutely no downside to extending the awards season for months on end.”